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Sony Officially Acquires Crunchyroll for $1.175 Billion

Through lengthy negotiations, finally on Wednesday (9/12) a Japanese technology company, Sony, officially acquired the service video on demand anime special, Crunchyroll.

Acquisition worth 1.175 billion US dollars in cash

sony acquires crunchyroll funimation
Funimation-Sony negotiation illustration with Crunchyroll | PHOTO: Special

Quoting from the published press release Sony Pictures, it will annex services on-demand with a sufficient nominal fair, which is worth 1.175 billion US dollars.

Even more interesting, the most interesting transactions in the history of the service on-demand will be settled in cash. The acquisition will be made ahead of the close of the negotiations.

It’s just a matter of time until approval from regulators in the United States to unify the two services on-demand anime, Crunchyroll and Funimation, in a unified whole.

Crunchyroll: “We are ready for this new journey”

General Manager of Crunchyroll, Joanne Waage in different press release admitted that they were also excited about the acquisition phase. “We are very excited to start this new journey,” said Joanne.

With a fan base of three million subscribers, fifty million followers on social media, and ninety million user listed, making more value for Crunchyroll in propelling the Japanese anime industry into a global phenomenon.

“Combining the power of brand Crunchyroll and the expertise of our team globally along with Funimation are exciting prospects, and will result in great anime content,” said Joanne.

A merger between Crunchyroll and Funimation in sight?

sony acquires crunchyroll funimation
Funimation and Crunchyroll logos

Since last August, news of the sale of Crunchyroll to Sony by AT&T has drawn speculation among many anime fans around the world. The fierce price negotiations between AT&T as the seller and Sony as the buyer are quite interesting.

Crunchyroll, which was initially priced at $1.5 billion by AT&T, was rejected ‘raw’ by Sony. This price is not comparable to the value of the service’s per-customer valuation of 500 US dollars/customer.

The negotiations did not stop there. At the end of last October, Sony had agreed to the acquisition of Crunchyroll for US $ 957 million. This estimate is quite different from the price offered at the beginning of the negotiation.

But now, the negotiations have ended and are bearing fruit. It’s just a matter of time before the acquisition, then the merger between the two services begins. So, what will happen after the acquisition and merger take place?

The more influence the industry, will face Netflix

sony acquires crunchyroll funimation
Fierce competition between the Funimation-Crunchyroll partnership against Netflix, only counting time

Citing site Polygon, with Sony’s transaction with AT&T this will definitely increase the portfolio of technology giant Sony in the field of services and anime production.

Sony even wants to achieve money from the development of anime content abroad, where the company’s profits in this field in the 2021-2021 period managed to reach almost half of the total revenue of the anime industry in Japan, which was worth 19 billion US dollars.

Participating companies manufactures Playstation 5 it has actually been affecting the anime industry for a long time. In 1995, Sony Music Entertainment Japan founded Aniplex, a company that manages anime and music production. Ten years later, the subsidiary started to form its own animation studio, A-1 Pictures.

Not only that, it seems that Sony will be going head-to-head with a pretty strong opponent in the realm on-demand, namely Netflix, which in the past few weeks has announced quite a number of anime titles.

Netflix, which has has a number of well-known anime titles and continues to add them, has increased his prestige among Japanese fans. Moreover, anime titles that have been eagerly awaited to be adapted such as Gokushufudou, High-Rise Invasion, Godzilla Singular Point, Yasuke, until Thermae Romae confirmed to be coming to Netflix next year.

Crunchyroll, along with Sony, will likely have to prepare more creative steps in the near future to take on Netflix internationally. For example, expanding to countries in Southeast Asia, to presenting an anime adaptation that fans have been waiting for.

About Crunchyroll

Legal Anime
PHOTO: Crunnchyroll, 2021

Crunchyroll is a service streaming legal anime owned by WarnerMedia, a subsidiary of AT&T. This service is the most prominent anime content service in the world.

In addition to the many and complete anime titles, the speed of anime updates from this streaming service is undoubtedly fast.

Crunchyroll also provides not only anime streaming services, but also manga reading services, and they even produce original anime under their own production. currently airing, that is The God of Highschool.

To be able to enjoy services from Crunchyroll, you have to spend 7.99 US Dollars or the equivalent of 116 thousand rupiah. Of course, by paying that amount of money you will get a Crunchyroll premium account with a one month subscription duration.

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