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Entrusting Sales, Effective Ways for Telkom's RKB to Help Sales of SMEs Affected by COVID-19

AndroidPhone.com – It is recorded that around 60% of Micro, Small and Medium Enterprises (MSMEs) assisted by Telkom’s BUMN Creative House (RKB) were affected by the COVID-19 pandemic. With the implementation of Large-Scale Social Restrictions (PSBB) in several areas, it also causes direct selling activities (off-line) of SMEs is decreasing. Realizing this, Telkom through the RKB spread from Sabang to Merauke followed up in the form of a program that aims to help increase sales of affected MSMEs.

The program is named the “Titip Jual Program”, where MSMEs continue to produce from home, while RKB helps find buyers by publishing massive promotions through RKB’s official social media accounts for free. Even in some areas, RKB facilitators also help deliver MSME products to buyers.

Since its launch in early April 2020, the Selling Point Program has succeeded in increasing sales of fostered MSME products by up to 22%. To achieve this, RKB itself utilizes 4 platform digital, namely Whatsapp, Facebook, Instagram, and e-commerce. Whatsapp to be platform most used, at 36%, followed by Instagram and Facebook, which are equally strong, at 29% and 28%, respectively.

“The Palu RKB is one of the most successful RKBs in carrying out this program. 2 SMEs assisted by RKB Palu managed to increase their sales by 90% until June,” said M. Soegihardjito, Deputy Executive Vice President of Telkom’s Business Service Division.

“No less interesting is the implementation of this program in the 3T (Outermost, Frontier, and Disadvantaged) areas, sales of MSME products increased more rapidly, by 28%. However, there is a difference in the use of platform, where e-commerce not used at all. 3T locations use WhatsApp and Instagram more, namely 37% and 36%, “said Soegihardjito.

To date, Telkom through the RKB has succeeded in fostering 14,429 who previously were still running a conventional business (Go Modern) up to Go Digital as many as 9,272 MSMEs. Specifically for this Titip Jual program, Telkom’s RKB has helped more than 300 fostered MSMEs and is increasing every month, of which 72% are classified as MSMEs producing processed food, the rest are fashion and handicraft MSMEs.

“Telkom always proves its existence during this pandemic, both in the form of social actions and programs that directly help increase sales of assisted MSME products such as the Titip Jual Program. The SOE Creative House Unit is ready to attend to help promote the products of the MSMEs fostered, be it through social media nor e-commerce,” concluded M. Soegihardjito.

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